Privacy Policy - SalesHUD

Introduction

SalesHUD ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

Cookies and Tracking

We use cookies and similar technologies to provide and improve our website. Here's what we use:

Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled:

hero_variant: Remembers which homepage design variant (A/B/C test) you saw, ensuring a consistent experience across visits
cookie_consent: Stores your cookie preferences

Analytics Cookies (Optional)

With your consent, we use Google Analytics 4 (GA4) to understand how visitors use our site and improve your experience. GA4 collects:

Pages you visit and features you interact with
Device type, browser, and operating system
Approximate geographic location (country/city level)
Traffic source (how you found us)

This data is pseudonymous - it doesn't directly identify you. Analytics cookies are only loaded after you accept them via the cookie banner or footer settings.

Managing Your Preferences

You can change your cookie preferences at any time by clicking "Cookie settings" in the website footer. Disabling analytics cookies will prevent future tracking, and if GA4 is already active, the page will reload to stop data collection immediately.

Information We Collect

Account Information

When you create an account, we collect your name, email address, company name, and billing information.

Call Data

During use of the HUD overlay, we process:

Audio streams from your meetings (processed in real-time for transcription)
Transcript text generated from audio
Call metadata (duration, participants, timestamp)
Generated cues, suggestions, and notes

Integration Data

If you connect third-party services (CRM, meeting platforms), we may access account notes, contact data, and communication history as permitted by your integration settings.

Usage Data

We collect analytics on feature usage, performance metrics, and error logs to improve the service. For website analytics, see the "Cookies and Tracking" section above.

How We Use Your Information

To provide the HUD overlay functionality (transcription, cue generation, notes)
To sync data with your connected integrations (CRM, communication tools)
To improve and optimize service performance
To provide customer support
To send service updates and billing notifications
To comply with legal obligations

Data Retention

We retain your data based on your configured retention policies. By default:

Call transcripts and notes: 90 days (configurable)
Call recordings (if enabled): 30 days or as configured
Account data: Duration of active account plus 30 days
Billing records: 7 years for compliance

Data Sharing and Disclosure

We do not sell your data. We may share data with:

Service providers: Infrastructure (AWS), transcription services, and payment processors bound by confidentiality agreements
Your integrations: CRM and communication tools you explicitly connect
Legal requirements: When required by law, regulation, or valid legal process

Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Delete your data (subject to legal retention requirements)
Export your data in a portable format
Opt-out of marketing communications
Object to certain data processing activities

To exercise these rights, use our contact form.

Security

We implement industry-standard security measures including encryption in transit and at rest, access controls, audit logging, and regular security assessments. However, no system is 100% secure. See our Security page for detailed information.

International Data Transfers

Your data may be transferred to and processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers.

Children's Privacy

SalesHUD is not intended for individuals under 18 years of age. We do not knowingly collect data from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notification. Continued use after changes constitutes acceptance.

Contact Us

If you have questions about this Privacy Policy, please contact us through our contact form.