Making great sales execution accessible
SalesHUD was built to solve a simple problem: even experienced reps forget the right answer in the moment. We're building the tool that gives every rep their best playbook, live-streamed into every call.
Our mission
Consistent execution shouldn't require years of experience
Most sales teams have playbooks, talk tracks, and battle-tested objection handling. But that content sits in Notion, Google Docs, or a manager's brain—useless when you're in the middle of a call and a prospect throws a curveball.
Post-call coaching helps, but it's reactive. You've already lost the deal by the time you review the recording. Real-time analytics tools are distracting—they show you what's happening, not what to do next.
SalesHUD bridges that gap. It's your playbook, objection library, and best rep's instincts— delivered as a lightweight overlay during the call. Fast enough to be useful, subtle enough not to break your flow.
We believe every rep should close like the top 10%. SalesHUD makes that possible.
How we started
SalesHUD was born from watching first-time founders struggle on early sales calls. They knew their product inside-out, but froze when prospects asked about pricing, integrations, or competitive positioning.
The idea was simple: what if you had a cheat sheet that updated in real-time based on the conversation? Not a script—scripts are rigid and obvious. But prompts. Suggestions. The next logical question.
We started with a prototype that worked for one founder's team. Then we rebuilt it for another. And another. Now we're building the version that scales to any sales team, any playbook, any industry.
We're a small, focused team. We're building in public with design partners. If you're reading this, you're early.
Our values
Want to join us?
We're building with a small group of design partners who get early access, influence the roadmap, and lock in early-bird pricing.