Introducing SalesHUD: Real-time guidance for every sales call

SalesHUD brings real-time guidance into live sales calls. After months of working with sales teams, we are ready to share why we built a real-time HUD overlay instead of another post-call analytics tool. Sales calls fail in the moment when objections, discovery, qualification, or follow-up are not handled clearly.

The problem we kept hearing

Sales execution gaps happen inside the conversation: a rep misses an important question, handles an objection inconsistently, or leaves the follow-up path unclear. Reviewing the recording later cannot change that moment.

Reps would forget to ask key qualification questions. They'd freeze when hit with objections they'd been trained to handle. They'd miss signals that should have triggered a specific talk track. And worst of all, they'd end calls with messy notes and forgotten follow-ups.

The root cause? The gap between what reps know and what they remember in the moment.

Post-call tools don't solve this

Most sales tools analyze calls after they happen. They'll tell you what went wrong, where the rep deviated from the script, which objections they fumbled. That's useful for coaching, but it doesn't help the rep who's on a call right now.

We realized the real opportunity wasn't better analytics—it was better execution. What if your playbook could surface exactly when you needed it, automatically, without you having to remember to reference it?

Why a HUD overlay

We chose the HUD (heads-up display) format deliberately: critical information overlaid on your field of view, non-intrusive but immediately accessible.

SalesHUD sits alongside your meeting window (works with Zoom, Google Meet, and Microsoft Teams). It listens to the conversation in real-time, uses configured playbooks and manually provided call briefs, and surfaces:

• Next-best questions based on what's been discussed
• Objection responses the moment a concern is raised
• Deal context from uploaded playbooks and pasted deal briefs
• Structured notes that auto-populate as the call progresses

It's guidance in the moment, not feedback after the fact. Learn how it works →

What we learned from sales teams

The live-call workflow is designed around a few practical needs:

1. Cues should be usable during conversation. Short prompts help a rep act without reading a full document while speaking.

2. Managers need execution visibility. Reviews should expose missed objections, weak discovery, and unclear call outcomes.

3. Follow-up needs to be fast. Summaries, action items, and follow-up drafts let reps respond while call context is fresh.

What's next

If you're a Head of Sales, RevOps leader, or founder doing your own sales, we'd love to talk about your workflow.

Our roadmap includes deeper CRM integrations (HubSpot and Salesforce are on the roadmap), team playbook templates, and more sophisticated contextual retrieval. But the core mission stays the same: help reps execute consistently, in real-time, on every call. See all use cases →